Good design starts with good insights. And designers should be able to understand what their target audience is feeling or thinking in order to create the right solution for them.
But how do you become more receptive to insights? According to our guest today, you nurture your perspective and point of view.
In this episode of the Thanks for Making It podcast, our host Beth Altringer Eagle welcomes Professor Khipra Nichols, MADE Faculty Co-Director and Head of the Industrial Design Department at RISD. They talk about the importance of insights for design, the difference between good and great design, and why design pushes you to go beyond your own expectations.