Good design starts with good insights. And designers should be able to understand what their target audience is feeling or thinking in order to create the right solution for them. 

But how do you become more receptive to insights? According to our guest today, you nurture your perspective and point of view.

In this episode of the Thanks for Making It podcast, our host Beth Altringer Eagle welcomes Professor Khipra Nichols, MADE Faculty Co-Director and Head of the Industrial Design Department at RISD. They talk about the importance of insights for design, the difference between good and great design, and why design pushes you to go beyond your own expectations.

Many tech companies now use design to communicate with their customers by bringing innovative products to market and creating a stronger identity for their brand.

But in technical fields, focusing solely on design won't get you far enough; design needs to come together with engineering to create a seamless and enjoyable user experience.

In this episode of Thanks for Making It, host Beth Altringer Eagle interviews Jamar Bromley, a Senior Graphic Designer at Samsung Electronics America. They chat about the differences between good design and great design, how to use haptic and tactile design to create magical experiences, and why self-expression matters in the design world.