Many tech companies now use design to communicate with their customers by bringing innovative products to market and creating a stronger identity for their brand.

But in technical fields, focusing solely on design won’t get you far enough; design needs to come together with engineering to create a seamless and enjoyable user experience.

In this episode of Thanks for Making It, host Beth Altringer Eagle interviews Jamar Bromley, a Senior Graphic Designer at Samsung Electronics America. They chat about the differences between good design and great design, how to use haptic and tactile design to create magical experiences, and why self-expression matters in the design world.